Advertising & Lead Generation
697 Leads for a Coaching & Consulting Business
Facebook and Instagram lead-generation campaigns that brought in 697 leads for a coaching and consulting client.
- Client
- Coaching & consulting client
- Services
- Facebook & Instagram lead generation
- Result
- 697 leads in 6 months
The goal
A coaching and consulting client wanted a steady flow of enquiries from people interested in their courses, focused on Nagpur and on an audience aged 20 to 40.
What we did
Instead of asking strangers to buy straight away, we offered something useful first. The campaigns were built around a free e-book lead magnet, followed by remarketing to people who had already shown interest.
- Lead magnet campaign: a free e-book offered through Facebook lead ads. This brought in 484 leads.
- Remarketing: reaching people who had already engaged, using an open lead form. This brought in 146 leads.
- Direct lead ads: course lead ads and a further remarketing campaign brought in the remaining 67 leads.
The result
Across six campaigns between May and October 2023, the account generated 697 leads from 243,487 impressions. The lead magnet was the clear winner, showing how a useful free resource can outperform a direct sales message.
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