E-mails going to spam
Open rates fall, and customers find your messages in their spam folder.
Email marketing and SMTP infrastructure
E-mail is one of the few channels you own, but only if your messages reach the inbox. Missing authentication, messy lists and irregular sending can push even welcome e-mails towards spam. We set up properly authenticated sending, keep your lists clean and monitor deliverability, for permission-based lists only.
At a glance
Where you are now
How we do it
What you get
Does this sound familiar?
You have built a list of customers and subscribers who agreed to hear from you. You send newsletters and offers, but fewer people seem to open them, and some customers say they never received your e-mails.
If any of the following sounds familiar, you are in good company:
Open rates fall, and customers find your messages in their spam folder.
SPF, DKIM and DMARC were never set up, or were set up once and forgotten.
Old addresses, bounces and duplicates stay on the list for years.
Opt-outs are slow or missed, and complaints follow.
Campaigns go out when someone has time, so subscribers forget who you are.
Mailbox providers decide where your messages land based on authentication, sending reputation and how recipients respond. Each of these can be improved, but none can be controlled completely.
These are patterns business owners often describe to us. They are not a verdict on your setup; that needs a proper look at it.
The real cost
An e-mail that never arrives can’t do its job.
Offers, updates and order e-mails sit in spam folders.
Bounces and complaints affect how providers treat all of your sending.
Time spent writing campaigns is lost if few people receive them.
Ignoring consent or unsubscribes can breach privacy and anti-spam rules.
Why it happens
Most are fixable, and the fixes are well understood.
01
Sending works, so the setup seems fine.
Better: Set up SPF, DKIM and DMARC for every sending domain and check them regularly.
02
Bigger lists look like bigger results.
Better: Send only to people who have agreed to hear from you, and keep their consent history.
03
Every address feels valuable.
Better: Remove bounces, handle unsubscribes automatically and segment by interest.
04
A big announcement goes to everyone at once from a new setup.
Better: Warm up new infrastructure gradually and keep sending patterns steady.
05
Rotating IPs or domains seems to solve a block.
Better: Fix the cause instead. We never rotate IPs or domains to get around limits or blocklists.
What good looks like
Permission, authentication, clean lists and steady sending.
Before
Without a clear plan
After
With The Lion Kingdom
No one can guarantee inbox placement; mailbox providers decide. We follow good practice and monitor results so problems are spotted early.
How we help
E-mail newsletters and campaigns to people who have agreed to hear from you, sent from properly authenticated infrastructure and monitored so messages keep reaching inboxes.
SMTP or e-mail service setup, chosen per project.
SPF, DKIM and DMARC authentication for your domains.
Dedicated IPs managed where your volume justifies it.
New infrastructure warmed up gradually.
Templates and newsletters designed for your brand.
Lists segmented so subscribers get relevant messages.
Opt-outs and preferences handled automatically.
Bounces and complaints tracked and acted on.
Deliverability monitoring and regular reports.
Typical scope. The exact deliverables are agreed in your written proposal, and not every item is part of every engagement. Authenticated SMTP servers or reputable e-mail sending services, chosen per project. We follow provider policies and never rotate IPs or domains to get around limits or blocklists.
Our work
Self-hosted sending servers, and an email follow-up sequence that supported a full lead funnel.
SMTP server setup · Mailster
Email marketing client
Read the storyPowerMTA · MailWizz · VestaCP
Email marketing client
Read the story2,483 leads at $0.13 each
Attain IAS, Nagpur
Read the storyWhy work with us
The Lion Kingdom was founded in Nagpur in October 2021 by Pavan Khobragade, who leads the business.
Scope, timeline, cost and payment terms are agreed in a written proposal before work starts.
We only send to contacts who have agreed to hear from you, and we never rotate IPs or domains to get around limits or blocklists.
You see progress regularly and can change priorities between stages.
Who it is for
If an e-mail programme isn’t the right next step, we will say so on the strategy call and suggest what to fix first.
How we work
01
We learn your business, customers, numbers and what has or hasn’t worked so far.
02
You get a written plan: priorities, scope, timeline and how we will measure progress.
03
We set up and warm up the sending infrastructure, then start with your most engaged contacts.
04
We go live carefully, with tracking in place so results can be measured from day one.
05
We review results with you in plain language and keep refining what works.
The exact steps depend on your starting point and the agreed scope, and are set out in your proposal.
FAQ
No one can. Mailbox providers decide where messages land. We follow good practice and monitor results so problems are spotted early.
No. Purchased lists damage sending reputation and often break privacy and anti-spam rules. We only send to contacts who have agreed to hear from you.
Only at higher volumes. For most businesses a shared, reputable service is better. We advise during planning.
They are DNS records that let mailbox providers check that e-mail claiming to come from your domain really does. Setting them up correctly is one of the basics of good deliverability.
A permission-based list and its consent history, access to your DNS settings, and brand assets and campaign content (or a brief).
It depends on your volume, the infrastructure needed and whether we also design and send campaigns. After a free strategy call we send a written proposal.
Related services
Targeted B2B outreach with Google Workspace and Instantly, set up responsibly with opt-outs and domain warm-up.
Every enquiry captured, assigned and followed up on time by WhatsApp or e-mail, with consent respected.
WooCommerce and Shopify stores set up for clear product pages, smooth checkout and simple management.
Book a free 30-minute introductory strategy call to talk through your list, your current setup and what is going wrong. We are a founder-led team in Nagpur, and we agree the scope in writing before any work starts.
