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Business website design

Your website should do more than look good. It should earn trust and bring enquiries.

For many customers, your website is where they decide whether to contact you. If it looks dated, is awkward on a phone or doesn’t make the next step obvious, they quietly move on, and you never find out. We plan, design and build business websites that explain what you do clearly, earn trust and make it easy for the right people to get in touch.

Illustration of a business website on desktop and mobile with clear calls to action

At a glance

How it works, in one picture

Where you are now

  • Few enquiries from your site
  • Looks dated on mobile
  • Visitors can’t find the next step

How we do it

  1. 1Understand your goals
  2. 2Plan pages & content
  3. 3Design & build
  4. 4Test & launch
  5. 5Measure & improve

What you get

  • A site that builds trust
  • Clear calls to action
  • Easy for you to update

Does this sound familiar?

Where business websites lose customers

Laptop showing a modern website

Perhaps your website was built a few years ago and hasn’t kept up with the business. Perhaps it was put together quickly, just to have something online. Either way, it is now the first impression many customers get, often on a phone and often before they have spoken to anyone.

If any of the following sounds familiar, you are in good company:

It no longer reflects the business

The design, photos or wording look dated, or describe what you did years ago rather than what you do now.

Visitors can’t tell what you offer

People land on the homepage and have to work out what you do, who it is for and why they should choose you.

Awkward on a phone

Text is small, buttons are hard to tap, pages are slow to load and menus hide what people need.

No obvious next step

There is no clear call to action, or the contact form is hard to find, too long or unreliable.

Hard to update

Changing a price, a photo or a service needs a developer, so the site falls further out of date.

Business comes from everywhere but the website

Most new customers arrive through referrals or social media, and the website does little to support those conversations.

Most of these problems come from building pages before deciding what the website needs to do: who it is for, what they need to know, and what you want them to do next. A good-looking design can’t fix an unclear structure.

These are patterns business owners often describe to us. They are not a verdict on your website; that needs a proper look at it.

The real cost

What a weak website really costs

The cost rarely shows up as a number. It shows up as conversations that never start.

Person working on a laptop at a desk

Customers who leave without a word

Visitors who can’t find what they need go back to the search results or to a competitor, and you never know they were there.

Doubt before the first conversation

An outdated or confusing site makes people wonder whether the business is current and careful, even when it is.

Time spent explaining the basics

Your team answers the same questions on calls and WhatsApp because the website doesn’t answer them first.

Marketing that leaks

Ads, social posts and referrals all send people to your website. If it doesn’t convince them, every other effort works harder for less.

Why it happens

Five mistakes that can hold a website back

They are common because they are easy to make, and each has a straightforward fix.

01

Starting with the design instead of the goals

It is natural to start with colours and websites you like. Without agreeing who the site is for and what it must achieve, design decisions become a matter of taste.

Better: Agree the audience, the main services and the action you want visitors to take, then design around them.

02

Writing about the business instead of the customer

Pages full of history and general claims don’t answer the questions visitors actually have.

Better: Lead with the customer’s situation, what you offer, who it suits and what happens next. Keep the company story for the About page.

03

Treating mobile as an afterthought

Sites are often designed and approved on a large screen, while many customers first see them on a phone.

Better: Design and check every page on a phone as well as a desktop, with readable text and buttons that are easy to tap.

04

Hiding the next step

A single contact page at the end of the menu, or a long form, makes it hard to act at the moment someone is interested.

Better: Give every page a clear call to action and simple ways to get in touch, such as a short form, a booking link, a phone number or WhatsApp.

05

Launching and leaving it

A site that is hard to edit and never measured slowly drifts out of date.

Better: Set it up so your team can update the content they change most, and use analytics to see which pages bring enquiries.

What good looks like

What a good business website looks like

A good business website isn’t about effects or the latest trend. It is clear, quick, trustworthy and easy to act on.

Before

Without a clear plan

  • Few enquiries from your site
  • Looks dated on mobile
  • Visitors can’t find the next step

After

With The Lion Kingdom

  • A site that builds trust
  • Clear calls to action
  • Easy for you to update
  • Visitors quickly understand what you do, who it is for and why they should choose you.
  • A simple structure built around the questions your customers ask.
  • Layouts that work as well on a phone as on a desktop, with accessible navigation.
  • Content that builds trust: clear service details, your process, real photos and easy-to-find contact details.
  • A clear call to action on every page, with an enquiry form or booking option that works.
  • Fast, well-built pages your team can update without a developer, with analytics where agreed.

What we can control

  • Page structure and user journeys
  • Visual design and responsive layouts
  • The technical build, with speed and accessibility checks
  • Forms, booking options and analytics setup
  • Editing setup and hand-over

What depends on your business and market

  • Your offer, pricing and reputation
  • The content, photos and information you provide
  • How quickly feedback and approvals come back
  • How enquiries are answered once they arrive
  • How people find the website in the first place

A website can make it much easier for customers to understand you and get in touch. It can’t promise a particular number of enquiries, and we don’t promise search rankings.

How we help

Business website design, planned around your customers

A clear, fast website that explains what you do and makes it easy for the right people to contact you. Built on WordPress or custom code, depending on what your business needs.

Web designer working on a website layout on a large monitor

Planning and goals

We agree the goals, audience and priorities, and review your current site and content.

Sitemap and page structure

A clear structure and user journeys, so visitors find what they need and know what to do next.

Copy guidance for key pages

Guidance on what each key page should say and in what order, built around your customers’ questions.

Responsive visual design

A design built around your brand, reviewed on a phone and a desktop before the build.

WordPress or custom build

Built on WordPress (with Elementor or the block editor) or custom code, depending on what your business needs.

Contact and booking options

Enquiry forms, booking links and click-to-call or WhatsApp buttons where they suit your business.

Accessibility and speed checks

Checks for readable text, keyboard use, colour contrast and page speed before launch.

Basic on-page setup and analytics

Page titles, descriptions and a sitemap, plus analytics so you can see which pages bring enquiries.

Hand-over and editing walkthrough

We show your team how to update the content you change most. Ongoing maintenance can be agreed separately [Owner to confirm offering].

Typical scope. The exact deliverables are agreed in your written proposal, and not every item is part of every engagement. WordPress (including Elementor or the block editor) or a custom-coded build, chosen per project. Hosting and domain stay in your name.

Our work

Websites we’ve built, live for you to see

Business websites for clinical research, solar, medical devices, wildlife equipment and industrial companies.

Why work with us

What you can count on

Founder-led, based in Nagpur

The Lion Kingdom was founded in Nagpur in October 2021 by Pavan Khobragade, who leads the business.

Scope agreed in writing

Scope, timeline, cost and payment terms are agreed in a written proposal before work starts.

Your domain, hosting and website

Hosting and domain stay in your name. Once the agreed fees are paid, the deliverables created for your project are yours, as set out in your project agreement.

Regular reviews

You see progress regularly and can change priorities between stages.

Who it is for

Is this the right fit?

Two women working on a laptop in an office

A good fit if

  • Your current site is outdated, slow or hard to update
  • You are a new business that needs a credible first website
  • Your team wants to edit its own content without a developer
  • You can provide or approve content and give timely feedback

Probably not the first priority if

  • You mainly sell products online: e-commerce website design is a better fit
  • Your services, prices or audience are still being decided
  • Nobody is available to answer the enquiries a website brings in

What helps the project succeed

  • Your logo, brand assets and any existing content
  • Access to your domain and hosting (or we help you set them up)
  • Timely feedback on designs and copy

If a new website isn’t the right next step, we will say so on the strategy call and suggest what to fix first.

Free resource

Business Website Planning Checklist: before you brief a designer

Whether you are planning a new site or replacing an old one, the decisions made before design starts shape everything after it. This practical PDF checklist helps you make them, whoever builds your website.

Cover of the free Business Website Planning Checklist PDF

Inside, you will check:

  • Goals and audience
  • Services and key messages
  • Pages and structure
  • Content and photos you will need
  • Trust, calls to action and enquiries
  • Mobile, accessibility and speed
  • Domain, hosting, ownership and editing
  • Questions to ask any web designer

A self-assessment tool, not a guarantee of results.

Get the free website planning checklist

Enter your details and we will send the checklist to your inbox. No spam: unsubscribe any time.

Free guide

Free guide: read it before you spend

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Coaches

The Ultimate Growth Hack for Coaches

A 360° roadmap to scale your coaching business

Website, PPC, social media, email, webinars and podcasts: a complete digital growth plan with checklist.

47 pages

How we work

From first conversation to a website you can run

  1. 01

    Understand your business

    We learn your services, customers and goals, and review your current website and content.

  2. 02

    Plan structure and content

    We agree the sitemap, the purpose of each key page and the content each one needs.

  3. 03

    Design

    We design the key pages first and share them for review on a phone and a desktop before building the rest.

  4. 04

    Build and test

    We build the site, connect forms and analytics, and check accessibility and speed before launch.

  5. 05

    Launch and hand over

    We go live carefully and show your team how to update the site. Ongoing support can be agreed separately.

The exact steps depend on your starting point and the agreed scope, and are set out in your proposal.

FAQ

Questions we hear often

Person browsing on a laptop and a phone

WordPress suits most business sites because your team can edit it easily. Custom code suits unusual functionality or performance needs. We recommend one in the proposal.

Yes. We review the current site and its content, decide with you what to keep, rewrite or remove, and plan the new structure before designing.

Your logo and brand assets, any existing content and photos, access to your domain and hosting (or we help you set them up), and timely feedback on designs and copy. The free checklist on this page helps you gather it.

It depends on the number of pages, the content and how quickly feedback comes back. After the first conversation we give you a written timeline in the proposal rather than a generic estimate.

It depends on the number of pages, features such as booking or integrations, and how much help you need with content. After a free strategy call we send a written proposal with the cost.

Yes. We set up editing for the content you change most and show your team how to use it.

Hosting and domain stay in your name. Once the agreed project fees are paid, you own the deliverables created specifically for your project, such as its custom code and designs. Tools and components we built before your project are not transferred, and open-source and third-party software keep their own licences. Your signed project agreement sets out the final terms.

We set up the basics, such as page titles, descriptions and a sitemap, and build fast, well-structured pages. We don’t offer SEO services and can’t promise rankings.

We hand the site over with an editing walkthrough. Ongoing support or maintenance can be agreed separately. [Owner to confirm maintenance offering.]

Ready for a website that works for your business?

Start with the free planning checklist, or book a free 30-minute introductory strategy call to talk through your website project. We are a founder-led team in Nagpur, and we agree the scope in writing before any work starts.

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