Advertising & Lead Generation

376 Leads for a Coaching & Consulting Business

A Facebook and Instagram campaign that generated 376 leads for a coaching and consulting client.

Client: Coaching & consulting client
Services: Facebook & Instagram lead generation
Result: 376 leads in under 6 weeks

376Website leads

54,009Impressions

₹5.01Cost per link click

1.54%Click-through rate

The goal

A coaching and consulting client wanted to collect qualified leads through its own website, rather than depending on Facebook forms.

What we did

We ran a single, focused lead magnet campaign. The ad offered a useful free resource and sent people to an opt-in page on the website, where they shared their details to receive it.

The result

Between 1 March and 9 April 2024, one campaign generated 376 website leads from 54,009 impressions, with 834 clicks and a 1.54% click-through rate. Keeping to one clear offer and one clear next step did the work.