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Advertising & Lead Generation · Social Media & Creatives

Real Estate Lead Generation on Facebook & Instagram

Lead-generation campaigns and ad creatives for residential plot projects in Nagpur.

Client
Real estate client, Nagpur
Services
Facebook & Instagram ads · Ad creatives
Result
42 leads · 770 link clicks
Real estate lead generation campaign results
42Facebook leads
770Unique link clicks
1,051Total clicks
₹99.99Best cost per lead

The goal

A real estate client wanted enquiries for a residential plot layout near Butibori MIDC in Nagpur, from people in Nagpur and Chandrapur.

What we did

We created the campaign and the ad creatives together, using Facebook and Instagram lead forms so interested buyers could enquire without leaving the app. We tested both video and image lead ads.

The result

The two lead campaigns brought in 42 property leads: 23 from the video ad at ₹99.99 per lead and 19 from the second ad at ₹162.41 per lead. The video ad clearly performed better, which is exactly why we test.

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