Advertising & Lead Generation
Accustruct Engineers — 132 Recruitment Leads from Facebook Ads
How targeted Facebook lead ads replaced job portals and delivered 132 pre-qualified candidates at ₹12.84 each.
- Client
- Accustruct Engineers Pvt. Ltd.
- Services
- Facebook lead ads · Recruitment
- Result
- 132 leads at ₹12.84 each
The challenge
It all began with a personal consultation at Accustruct Engineers Pvt. Ltd. Over a cup of coffee, we discussed their pressing challenge: finding the right candidates through traditional job portals like Naukri.com, Monster.com and Indeed.com was proving to be an uphill battle.
Accustruct Engineers was spending considerable time and resources on these platforms, but the results were not meeting their expectations. The quality of candidates was not aligning with their requirements, leading to inefficiencies in their hiring process.
The strategy
Understanding their needs, I proposed leveraging Facebook ads to target the right audience. Our strategy was to create targeted ads that would not only reach potential candidates but also pre-qualify them through tailored questions in the lead ad forms.
We set up the campaign, carefully crafting ad creatives that resonated with the desired candidates. The ads included questions designed to filter out unqualified candidates right from the start. Throughout the campaign, we monitored performance and made necessary adjustments to optimize results.
The results
The Facebook ad campaign was a game-changer for Accustruct Engineers. Here’s what we achieved:
- On-Facebook leads: 132
- Cost per on-Facebook lead: ₹12.84 (approximately $0.15)
- Amount spent: ₹1,694.81 (approximately $20.50)
These results significantly reduced their cost per lead and improved the quality of candidates. Accustruct Engineers was thrilled with the outcome, having found highly qualified candidates in a cost-effective manner.
The takeaway
By shifting their focus from traditional job portals to targeted Facebook ads, Accustruct Engineers Pvt. Ltd. was able to streamline their recruitment process and achieve better results. This case study demonstrates the power of targeted advertising in reaching and engaging the right audience.
If you’re facing similar challenges and want to transform your recruitment strategy, book a consultation with us today. Let’s work together to find the right solutions for your business.
By Pavan Khobragade. Originally published on LinkedIn.
