Sukhkarta Developers — 1.47 Million People Reached in 3 Days

Most developers believe they need lakhs in ad spend to create massive awareness. But my client spent just ₹7,627 ($91) to reach 1,472,678 people with 1,734,860 impressions, across 4 key districts in Maharashtra, at just $0.058 per 1,000 impressions.

Here’s the untold story.

The journey began a year ago

I first connected with Sukhkarta Developers almost a year back. I gave them two options:

• DIY (Do It Yourself): I’d teach their staff to generate real estate leads using AI.
• DFY (Done For You): My agency would handle everything.

They didn’t say yes immediately. But I didn’t give up either. For 12 months, I consistently followed up, shared insights and nurtured the relationship, without any pressure.

One day, I got a call. “Pavan bhai, let’s do the course. Come teach our team.”

I started visiting their site, 40 minutes from my office, every week, and taught them my AI + real estate lead generation method. They saw my confidence. My passion. My obsession with results.

And one day they said, “We want to hire your agency.” That’s when everything changed.

The real test came with the inauguration

Mr. Vishal Sagane, owner of Sukhkarta Developers, called me again. This time, he said:

We’re organizing the inauguration of our project Sukhkarta Nagari with a top BJP politician. The ad must reach the masses.

It was a challenge:

• Short deadline
• Political keyword detection by Facebook
• High expectations

We quickly crafted a strategy:

• Focus on Nagpur, Yavatmal, Wardha and Chandrapur
• Audience: age 25+, decision-makers, interest in property investment
• Language: Marathi + Hindi
• Format: awareness campaign

But before we could run the ads, Facebook flagged the campaign because it mentioned a top political figure. To clear it, we had to verify identity under Meta’s political ad policy. After submitting PAN and the necessary documents, we got approval, even though it was not a political campaign, just a real estate inauguration.

The targeting insight

Instead of targeting “everyone,” I asked:

Who can actually buy this property?

We targeted age 25+, filtered based on purchase behavior, location and real estate interest. No fluff. Only relevant audience.

The result, in just 3 days

• 1.47 million people reached
• 1.73 million impressions
• Massive event visibility
• And we’re still working together to sell properties even now

Final thought

Anyone can run ads. But only those who deeply understand the audience, platform rules and regional culture can deliver this kind of impact in just 3 days.

If you’re in the real estate space and want to replicate this, book a free strategy call, or download our free Realtor’s Guide to Facebook Marketing.

By Pavan Khobragade. Originally published on LinkedIn.