Attain IAS — 2,483 Student Leads at $0.13 Each

The challenge

When Attain IAS, a leading MPSC and UPSC coaching institute in Nagpur, approached me, they were facing a big challenge. Their traditional marketing efforts, like handing out brochures in front of colleges, putting up billboards and even running boosted ads, weren’t yielding the results they expected. Leads were coming in slowly, costs were soaring, and engagement was nearly non-existent.

As I spoke with their team, it became clear they needed a fresh approach. They wanted a strategy that didn’t just get attention but genuinely connected with students preparing for these tough exams. I knew this was an opportunity to show them what a tailored digital marketing strategy could achieve.

During my initial discussions with the team, I realized they were looking for a fresh, results-driven lead generation strategy. And that’s exactly what I designed for them.

The solution: a custom sales funnel built for success

We started by designing a complete sales funnel specifically for Attain IAS. The goal was simple: attract high-quality leads at a low cost and guide them effectively toward enrollment.

Lead magnet creation

The first step was creating a lead magnet. We designed a valuable resource aimed at UPSC and MPSC aspirants, something students would genuinely find useful. The idea was to offer this resource in exchange for their contact details, ensuring that we captured the right audience.

High-converting ad copy and landing page

Next, we worked on the ad copy. The ads needed to speak directly to the pain points of these students: exam pressure, lack of direction and the need for expert guidance. We crafted engaging copy that resonated deeply with their struggles and aspirations.

Once the ad copy was ready, we built a landing page using WordPress and Elementor. The page wasn’t just visually appealing; it was designed to convert, with a clear call to action that encouraged visitors to sign up to receive the PDF.

Facebook & Instagram lead ads

Running lead-generation campaigns on Facebook and Instagram helped target students effectively based on their location, interests and behaviors.

Automation system

Using Pabbly Connect, we set up a seamless process to handle lead information. Whenever someone filled out the form on the landing page, their contact details were automatically sent to a Google Sheet in real time.

But we didn’t stop there. Leads aren’t just numbers on a spreadsheet; they’re potential students who need to feel valued. So I integrated the WhatsApp API through AiSensy to add a personalized touch.

As soon as a lead submitted their details, they instantly received a WhatsApp message. This wasn’t just any message; it was crafted to feel personal and engaging, thanking them for their interest and providing further steps to schedule an appointment or learn more about the courses.

This instant communication achieved two things. First, it made the leads feel acknowledged right away, creating a sense of trust and professionalism. Second, it started the conversation on a platform where 80% of the conversions eventually happened: WhatsApp. Every lead that filled out the form also received automated follow-ups on WhatsApp.

Email marketing

We implemented an email marketing strategy using Pabbly Connect, creating a follow-up sequence that spanned one and a half months. Every two to four days, leads received carefully crafted, personalized emails reminding them to book an appointment or enroll in a course. It was all about staying top-of-mind without being pushy.

Social media management

Alongside the funnel, regular posts were planned and scheduled for Facebook and Instagram.

Facebook retargeting

We implemented a retargeting strategy on Facebook to reach out to potential students who didn’t convert on the first attempt, reminding them to book an appointment or join the course.

The results speak for themselves

By the end of our campaign, here’s what we achieved for Attain IAS: 2,483 total leads generated at a cost per lead of $0.13.

This wasn’t just a success in numbers; it was a complete transformation in their lead generation approach. They moved from struggling with high costs and low engagement to a streamlined, cost-effective system that brought results every single day.

If you’re a coaching institute or business struggling with traditional marketing methods and high lead costs, this case study proves that a well-planned digital strategy can work wonders. Book a free strategy call and let’s create a tailored solution for you, or download our free guide, The Ultimate Growth Hack for Coaches.

By Pavan Khobragade. Originally published on LinkedIn.