Platforms chosen by habit or trend
Ads run where competitors are, or where someone said “everyone is”, not where your buyers decide.
Paid advertising and lead generation
Meta, Google, LinkedIn, X, Quora and Reddit all promise to reach your customers. They don’t all suit every business, and spreading a budget across the wrong ones teaches you very little. We help you choose the platforms that fit how your buyers decide, then run and track the campaigns properly.
4 free e-books by our team
Proven Facebook Ad Strategies
At a glance
Where you are now
How we do it
What you get
Does this sound familiar?
You know advertising could bring in more enquiries, and every platform says it is the right one. Maybe you have tried one or two, maybe an agency suggested all of them at once. Either way, it is hard to tell which spend is actually working.
If any of the following sounds familiar, you are in good company:
Ads run where competitors are, or where someone said “everyone is”, not where your buyers decide.
Each platform gets too little to learn anything useful.
Reports show clicks and reach, but not which campaigns produced enquiries.
Every ad sends people to the homepage, whatever it promised.
Leads arrive, but nobody replies quickly, so many go cold.
Each platform reaches people in a different frame of mind: searching for a solution on Google, scrolling on Facebook and Instagram, at work on LinkedIn, or reading discussions on Quora and Reddit. Choosing well starts with your buyers, not the platform.
These are patterns business owners often describe to us. They are not a verdict on your campaigns; that needs a proper look at them.
The real cost
The waste isn’t only the spend on platforms that don’t suit you.
Money spent where your buyers aren’t looking, or too thinly to learn anything.
A platform that could work gets written off because it was tested badly.
Several half-run accounts take more attention than one or two run well.
Without a matching page and a fast reply, even good ads produce little.
Why it happens
Each one is avoidable with a clear plan before the spend starts.
01
Platforms are easier to discuss than buyers.
Better: Define your audience and offer, then choose the platforms where those buyers make decisions.
02
More platforms feel like more chances.
Better: Start with one or two platforms, learn what works, and expand from evidence.
03
Tracking feels technical and can wait.
Better: Set up conversion tracking before launch, so you can see which campaigns produce enquiries.
04
It is the page that already exists.
Better: Use a landing page that matches each ad and asks for one clear action.
05
Advertising and sales are often handled by different people.
Better: Agree who replies to enquiries and how quickly before campaigns go live.
What good looks like
A good advertising plan is focused, measured and honest about what it is learning.
Before
Without a clear plan
After
With The Lion Kingdom
We can’t promise a particular number of leads or sales. We can make the process clearer, measurable and easier to improve.
How we help
Campaigns on Meta, Google, LinkedIn, X, Quora and Reddit, chosen for where your buyers actually spend time, with tracking that shows what each rupee of ad spend produced. For a single platform, see Facebook Ads, Google Ads and LinkedIn Ads management.
Who you want to reach, and the offer that will make them act.
Meta, Google, LinkedIn, X, Quora or Reddit, chosen for where your buyers spend time.
A budget split and measurable goals for each platform.
Accounts in your name and conversion tracking set up before launch.
Messages and creative planned for each platform and audience.
Recommendations for the page each campaign should use.
Campaign launch, monitoring and adjustments.
Regular reports, testing of new ads and audiences, and budget recommendations.
For one platform, see our dedicated Facebook Ads, Google Ads and LinkedIn Ads services.
Typical scope. The exact deliverables are agreed in your written proposal, and not every item is part of every engagement. Meta Ads Manager, Google Ads, LinkedIn Campaign Manager, X Ads, Quora Ads and Reddit Ads, plus analytics. Ad accounts stay in your business’s name; ad spend is paid directly to the platforms.
Real results
Lead generation and awareness campaigns, with the numbers from the ad accounts.
2,483 leads at $0.13 each
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Coaching & consulting client
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Coaching & consulting client
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Coaching & consulting client
Read the storyWhy work with us
The Lion Kingdom was founded in Nagpur in October 2021 by Pavan Khobragade, who leads the business.
Scope, timeline, cost and payment terms are agreed in a written proposal before work starts.
Ad accounts stay in your business’s name, and ad spend is paid directly to the platform, separately from our fee.
You see progress regularly and can change priorities between stages.
Who it is for
If ads are not the right next step, we will say so on the strategy call and suggest what to fix first.
Free guides
Free PDFThat top marketers don’t want you to know
Targeting, lookalike audiences and customer-event tactics to get more leads from Facebook and Instagram.
Free PDFMaximise your ROI from Google Ads
Keyword filtering, negative keywords, clickable ad examples and landing-page tips to cut wasted spend.
How we work
01
We learn your business, customers, numbers and what has or hasn’t worked so far.
02
You get a written plan: priorities, scope, timeline and how we will measure progress.
03
We set up tracking first, then launch campaigns and adjust them as data arrives.
04
We go live carefully, with tracking in place so results can be measured from day one.
05
We review results with you in plain language and keep refining what works.
The exact steps depend on your starting point and the agreed scope, and are set out in your proposal.
FAQ
It depends on your buyers. We recommend platforms based on your audience and goals, often starting with one or two.
No. Ad spend is paid directly to the advertising platforms from your account. Our management fee is set out separately in the proposal.
Campaigns can start producing data within days, but results vary by market and budget. We review performance with you regularly and do not promise a fixed number of leads.
Enough to test properly on the platforms that suit you. We agree a budget plan with you before anything is spent, based on your market, your offer and what an enquiry is worth.
An agreed monthly ad budget, admin access to your ad accounts and website, and someone to respond to enquiries promptly.
It depends on the number of platforms and campaigns and the reporting you need. After a free strategy call we send a written proposal with the fee.
No. Results depend on your offer, audience, budget, competition and follow-up. We commit to a clear plan, honest reporting and steady improvement.
Related services
Facebook and Instagram campaigns in Meta Ads Manager, built around your buyers, with proper conversion tracking.
Search and other Google Ads campaigns that reach people looking for what you offer, with conversion tracking set up properly.
LinkedIn campaigns that reach decision-makers by job title, company and industry, with lead forms and proper tracking.
Book a free 30-minute introductory strategy call and we will help you decide which platforms to start with. We are a founder-led team in Nagpur: your ad accounts stay in your name, and you get plain-language reports.
