Not sure it is news
It matters to you, but it isn’t clear why it would matter to readers.
Press release writing and distribution
Journalists see a steady stream of announcements and pass over most of them. A launch, milestone or partnership is more likely to be picked up when it has a clear angle, the facts up front and reaches outlets that cover your industry. We help you find the story, write it in the format editors expect and send it to relevant outlets. Coverage is decided by editors and is never guaranteed.
At a glance
Where you are now
How we do it
What you get
Does this sound familiar?
Something important is happening in your business: a launch, a milestone, a new partnership or an event. You want people to hear about it, but you are not sure how to get it in front of the right journalists, or what they need to see.
If any of the following sounds familiar, you are in good company:
It matters to you, but it isn’t clear why it would matter to readers.
Superlatives and sales language instead of facts.
Releases go to large lists that don’t cover your industry or region.
You have been offered “guaranteed” articles and aren’t sure what that really means.
After sending, nobody knows where the release went or what was published.
Editors publish what interests their readers. A clear, factual story with a relevant angle, sent to the right people at the right time, has the best chance.
These are patterns business owners often describe to us. They are not a verdict on your announcement; that needs a proper conversation about it.
The real cost
A missed opportunity is hard to repeat.
A real milestone goes unnoticed because the angle or timing was wrong.
Exaggerated claims or unclear facts make journalists less likely to read your next release.
Sending to irrelevant lists costs money and reaches no one who cares.
Without verified reporting, it is hard to know what was actually published.
Why it happens
Each one is avoidable with preparation.
01
The news feels important internally.
Better: Find the angle that makes it relevant to readers: what is new, why it matters, and to whom.
02
It is natural to promote the business.
Better: Use the format journalists expect: a clear headline, facts first, quotes and contacts.
03
Bigger lists seem better.
Better: Target outlets and journalists who cover your industry or region.
04
Releases go out when they are ready.
Better: Plan timing around the news itself and the outlets’ schedules.
05
Some services promise it.
Better: Treat paid placements as advertising, clearly labelled, and judge earned coverage on verified pickups.
What good looks like
Newsworthy, accurate, well-targeted and honestly reported.
Before
Without a clear plan
After
With The Lion Kingdom
Editors decide what they publish, so no one can honestly guarantee coverage. We improve the chances and report only pickups we can verify.
How we help
Clear, newsworthy press releases about your launches and milestones, distributed to relevant outlets and journalists. Coverage is decided by editors and is never guaranteed.
Help finding the story and choosing when to announce it.
A clear, factual release in the format journalists expect.
Quotes drafted with you and approved before release.
A list of outlets and journalists relevant to your industry or region.
Distribution through suitable channels [Owner to confirm distribution partners].
Follow-up with relevant contacts.
A record of where the release was sent.
A report of pickups we can verify.
Recommendations for future announcements.
Typical scope. The exact deliverables are agreed in your written proposal, and not every item is part of every engagement. Press-release distribution services and direct outreach to relevant journalists, chosen per announcement. [Owner to confirm distribution partners.]
Why work with us
The Lion Kingdom was founded in Nagpur in October 2021 by Pavan Khobragade, who leads the business.
Scope, timeline, cost and payment terms are agreed in a written proposal before work starts.
We report only pickups we can verify, and any paid placement is agreed with you in advance and labelled as such.
You see progress regularly and can change priorities between stages.
Who it is for
If your announcement isn’t ready for a release, we will say so and suggest a better moment or channel.
How we work
01
We learn your business, customers, numbers and what has or hasn’t worked so far.
02
You get a written plan: priorities, scope, timeline and how we will measure progress.
03
We draft the release with you, agree the outlet list and distribute at the agreed time.
04
We go live carefully, with tracking in place so results can be measured from day one.
05
We review results with you in plain language and keep refining what works.
The exact steps depend on your starting point and the agreed scope, and are set out in your proposal.
FAQ
No. Editors decide what they publish. We improve the chances with a clear story and the right outlets, and report only pickups we can verify.
If a paid placement is used, it is agreed with you in advance and labelled as such. [Owner to confirm offering.]
Usually a few days from brief to distribution, depending on approvals and timing.
We will tell you honestly. If it isn’t yet, we can suggest a stronger angle or a better time to announce.
The facts of your announcement, a spokesperson available for quotes, and approval of the final release.
It depends on the writing, the distribution channels and the follow-up involved. After a free strategy call we send a written proposal.
Related services
A refreshed identity (logo, colours, type and guidelines) and a plan to make it known.
A consistent LinkedIn presence: profile, content plan and writing that builds a relevant following.
Campaigns on Meta, Google, LinkedIn, X, Quora and Reddit, planned around your buyers and tracked properly.
Book a free 30-minute introductory strategy call to talk through your announcement and its angle. We are a founder-led team in Nagpur, and we agree the scope in writing before any work starts.